UNHEALTHY PRODUCT PROMOTION TO CHILDREN AND YOUTH

  • Increasing rates of obesity among children is one of the priority issues affecting children’s health. 26% of Canadian children are now classified as obese or overweight.
  • Health organizations like the BC Healthy Living Alliance are calling for governments to tax sugar- sweetened beverages because research shows youth are big consumers of sugary drinks and increased taxes on them will reduce consumption.
  • Content analyses of television advertisements have shown that food is the most frequently advertised product category on children’s television, and the majority of these ads target highly sweetened products and are increasingly promoting fast food meals.
  • BC children should be protected from the marketing of products that jeopardize their health. Since 1980, Quebec’s Consumer Protection Act has prohibited commercial advertising intended for persons under 13 years of age. BC could do this too.

Q: Are you in favour of amending BC’s Business Practices and Consumer Protection Act ot prohibit commercial advertising directed at children under 13 years of age? 

Q: Are you in favour of an additional provincial excise tax on sugar-sweetened beverage products? 

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